VIB 15 year Anniversary Event Branding
I came across this amazing project on Behance recently and I thought it was definitely worth sharing with everyone. At first glance, you may take a look at the photos and think, ‘Wow these are some pretty slick chalk illustrations!’ But then when you look further into the project and watch the video that goes with it you’ll see how it’s taken to another level altogether…
For the 15th anniversary of VIB, a life sciences research institution based in Flanders, Belgium, the creative studio Coming Soon took control of branding the whole event that they were holding in a truly creative manner. Using nothing but chalk and a huge blackboard they were able to create a really striking and informative design throughout the whole collection of media and signage. I absolutely love the detail of the chalk drawings and the precision that they have achieved with their typography and illustration. I personally, would really struggle to wash them off the blackboard based purely on the fact that they are massive pieces art individually, yet the team at Coming Soon seem to get on with the task at hand without hesitation (though they do have a handful of beautiful photographs documenting the process and finished pieces). The style of using chalk drawings on a blackboard may be classed as a bit of a cliché when paired with an educational and research based organisation but I think in this particular instance it work’s exceptionally well for the brand.
I think my favourite part is how this ties in with the website navigation. The header section of the site is a background layer video and the navigation is literally drawn in front of you. Take a look at the website here.
You can also view the video documenting the whole process below: