On 26 January, the YouTube account ‘ChuckaChucka2012′ uploaded a video titled ‘Coming Soon’ It features Matthew Broderick (Ferris Bueller) opening the curtains saying “How can I handle work on a day like today?” over the top of one of the main songs from the movie Ferris Bueller’s Day Off (1986). It stimulated a lot of excitement around the internet and even I, personally was really excited for what could be a second Ferris Bueller Film. The video has the date 2.5.12 which is the 5th of February in American format. This date is also the day of the 2012 superbowl. Eagerly awaiting the unveiling of the full trailer, I then came across this video today which will no doubt go viral within the hour. Right now, it’s at 307 views. It has been uploaded by Honda and is the full length version of the previous 10 second trailer. Straight away my heart sank as I realised there was no new movie coming out; just another advertising strategy that is benefiting from viral campaigns.

I had previously questioned whether a second movie would be successful or not but either way it didn’t stop my excitement for what was coming. I guess we’ll all just have to carry on as normal and for those who were fooled by it, chin up.